Sometimes it’s worth it to get back to basics. Here is a compact roadmap to social media, compiled as an easy-to-follow A to Z guide.
Access: Some companies still deny employees access to social networks at work. According to aCisco study, 33 percent of college students and young professionals under the age of 30 say they would prioritize social media access over salary when accepting a job offer.
You’re consuming a powerful drug right now. You’re going to have to face it—you’re a junkie.
Your drug of choice? The Internet.
Researchers at Swansea University found that for those who consistently use the Web, stopping such behavior creates withdrawal effects akin to coming off hardcore drugs.
Days after graduating from college, I landed a job at a PR agency and received a promotion to an executive level position within less than a year. While I owe a lot of my success to my Alma Mater, one thing that made all the difference was personal branding.
Essentially, personal branding is how we market ourselves. It seems farfetched to consider marketing ourselves as if we were a product, but guess what—you are a product, and a very unique one at that.
Controlling the message isn’t just about knowledge and words. It can also be about controlling your body—and imparting the right body language.
When it comes to the in-person, one-on-one interview there are some important things to put into practice to keep yourself in control. They are the finishing touches to a successful interview.
The eyes tell a thousand lies: For the duration of the interview look at the person you’re talking to. No one else. Try watching an interview where the subject is looking all over the place. You will probably miss his or her message, let alone believe it.
Nearly all of the most-popular former U.S. presidents are considered masterful communicators—an essential skill that flows from two key personality traits: confidence and empathy, according to several PR pros and speechwriters.
“Politics is three things: Getting people to know you, to like you, and to trust you,” said Mike Kennerknecht, a PR manager at Tipping Point Public Relations in Rochester, NY. “As a result, communications skills for a candidate and an elected official are paramount.”
Although there isn’t a definitive list that ranks presidents by popularity, six names regularly appeared in recent polls on the topic: Ronald Reagan, Bill Clinton, John F. Kennedy, Franklin Delano Roosevelt, Abraham Lincoln, and George Washington.
I’m tired of hearing marketers, journalists, and PR people use “shrinking attention spans” to explain why their content sucks.
In an article about the role of public relations in a rapidly evolving media landscape—with which I otherwise agreed—David Armano, managing director of Edelman Digital Chicago, noted the following.
If you’ve ever stumbled over “than” versus “then” or the right time to use an apostrophe, this is the webinar for you.
On March 5, 2013 from 2– 3:15 p.m. Central, The New York Times bestselling author Mignon Fogarty will lead “Powerful Writing, with Grammar Girl: Simple techniques and memory tricks that eliminate grammar mistakes forever,” a webinar and live Q&A. During this 75-minute course, Mignon will teach you how to avoid grammar slip-ups that annoy readers.